What's left of the basic iPad becomes just that cheap tablet for kids, just like the typical Android tablets. As a result, upgrades are pushed towards these models. Thus they are building that up with the iPad Pros. But then greed takes over, and Apple wanted to sell $1000 iPads, just how they managed to sell $1000 iPhones.
Consumers have clear distinctions on what to get for their money. A basic affordable "computer." Majority of the SKUs are comfortably below the Mac in price points. It is supposed to be the "computer" for the masses, as such, it sits below the Macs in terms of pricing.
In Jobs era, the iPad has quite a clear positioning. It is worse when greed comes into play, as Apple is neutering the M2 Macbook Air, their own best selling laptop, just to improve their margins. I mean sure, you can put the mini as a step child just like usual, but the iMac is Apple's face for consumer desktop, and not doing anything more to it seems. And of course, no AS Mac Pro and Apple seems to be behind their own schedule. They didn't even bother putting an M2 in it. Heck, the M1 iMac probably was the Mac that got a huge redesign, but then Apple stops almost immediately. Pretty much only the Macbook Air gets a refresh with the M2 (I won't consider the 13" Macbook Pro with years-old design to be a refresh). The M1 was a huge bang, the M1 Pro/Max/Ultra carried that, but now what. Although that seemed to wither down very quickly. The Mac, despite its maturity, imo is currently getting some of the best innovation, aka Apple Silicon. Anything foldable will go to the iPad or Mac first as a test market. Thus I said we won't see foldable iPhone anytime soon. As such, they will be most conservative with it. Basically Apple is an iPhone company mainly. We can simply look at how much revenue the iPhone brings to Apple. (Although phones and laptops are suffering a bit of this bloated lineup mentality, too) And arguably worse versions of desktop functionality awkwardly bolted on to boot.Īnd the fact that they’re selling 6 different variations with often weird slight differences really suggests they have no clear vision for the product category. They put the hardware of a Mac in it, they gradually scaled it up and pitch it with keyboard and external display accessories to make it adopt the form factor of a mac, but it has an os and apps experience that still more closely resembles a phone. It’s hard to speak in absolutes because everyone’s needs are different and I’m sure iPads are the perfect fit for some.īut broad strokes I remember upon introduction Jobs saying to make a new category of device, it needed to be way better at some things than either a phone or laptop to justify its existence, and then went on to demo a combination of form factor, functionality, and price point to make that argument.īut now that is more muddled than ever.
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